M2M Story

M2M STORY IS THE story of Me, Madness and Myself

 The Story of ME

The name is Gupta… Nidhi Gupta… Naam to suna hi Hoga!

If NOT, you just heard (read) it… Now read the above line again!

The name is Gupta… Nidhi Gupta… Naam to suna hi Hoga!

Now that the name is established, lets move on to the M2M Story.

Being part of an industry that presents new challenges every day, one learns to understand and deal with a situation in multiple ways. Same concept applies to life!

As the cliché goes – the same glass can be seen as half-filled or half empty!

But the bigger question is – Are you sure its water? What if it is not? What if its alcohol?

Because if it is, then even half glass is too much and needs to be further halved!

And if this question is asked to me – Then the half glass will soon be full EMPTY!

My motto in life

When life becomes stagnant and predictable, Move on!

Look beyond obvious, explore newer avenues!

Reinvent life, personally and professionally.

The Story of MADNESS

about m2m-means2madness

Life is what we make of it. And I chose to make it fun yet challenging so got into Media Industry. I didn’t realise then that it will turn out to be more challenging than fun! Every new day and every new project brought new set of challenges with itself. And that’s what has kept me going for 15+ years. Then one day, the challenges became predictable and routine… and it was time to take up new challenges. That’s how came the idea behind Means 2 Madness. The idea behind M2M is spreading madness in the field of travel, food and photography… because everyone else is busy spreading love.

The thought is very simple

Every story has 2 sides – Meaningful and full of Madness!

We all know the Meaningful – that’s easy to find and understand.

The challenge is to give MEANING to the MAD side of the story!

See the invisible, read the unwritten, explore the unknown & create new MEANS FOR MADNESS. And there is enough around… waiting to be unearthed.

And that is exactly what we plan to do here.. dig up the earth, water, air, fire and space and let the madness begin… from somewhere.

The Story of MYSELF

m2m story means 2 madness

Nidhi Gupta has been an integral part of Television and Events industry. She has worn many hats such as conceptualizing and visualising shows and then ensuring the execution matches the thought has been the biggest challenge and the most satisfying one too. With time conceptualization progressed from paper to camera and now photography and blogging.

Her work takes her to various places and also gives her an opportunity to interact with people from all walks of like. She has had the opportunity to observe people from different cultures, genders, regions, ethnicities and economic as well as social backgrounds from close quarters. So one can easily say that her biggest teacher/ influencer has been life and that’s what gives her a different perspective to look at life itself.

Here is a glimpse into Nidhi’s Professional life

m2m story nidhi gupta

If your idea of madness is similar to mine, let’s connect on InstagramFacebookLinkedinTwitter, or on email at means2madness@gmail.com 


  1. My partner and I absolutely love your blog and find a lot of your post’s to be exactly what I’m looking for. Does one offer guest writers to write content to suit your needs? I wouldn’t mind publishing a post or elaborating on a few of the subjects you write with regards to here. Again, awesome web site!


  2. I am happy reading the line : Let us give meaning to madness.
    I am impressed reading: Let us begin somewhere.
    Yes, I liked your journey from M2M.
    Blessings and best wishes.
    Dr Bharat Desai, Bilimora


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